Terms Explained: UX vs CX
Hariharan Rajandeeran Hariharan Rajandeeran

Terms Explained: UX vs CX

User Experience (UX) and Customer Experience (CX) are often used interchangeably, but they play distinct roles in shaping how people engage with your brand. This article will distinguish the two and give you a better understanding of how they work together for your business.

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5 Digital Must-Do’s for Brick and Mortar Business
Hariharan Rajandeeran Hariharan Rajandeeran

5 Digital Must-Do’s for Brick and Mortar Business

In today's digital world, having a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. Brick and mortar businesses that fail to establish a digital presence risk falling behind their competitors to a point of no recovery. The good news is that establishing a digital presence is not as daunting as it may seem.

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